Irene Rosenfeld: behind the scenes

Irene Rosenfeld

My first article is about Irene Rosenfeld. She is not the most famous woman on earth, but she is powerful. Irene Rosenfeld is the CEO of Kraft Foods. It is generally known that she is a prosperous business woman, but not many people know her background.

Irene Rosenfeld was a successful student. Her first degree was in psychology, she also obtained a diploma of master in business administrations and a doctorate in marketing and statistics.

Some say she was “bookish but outgoing”, other say she was “low-key” (=restrained). So she was a very zealous student, but not unworldly.

Now, Irene Rosenfeld is still a restrained person, but she is not afraid of going after what she wants. She is very competitive and extremely driven.

The article already dates from the 6th of December 2009. But last month, Irene Rosenfeld is proclaimed the second most powerful woman on earth, so I think this article is quite relevant for our group assignment.

I think this article is interesting, because it shows that women don’t necessarily have to have a lot of fans and allure to hold a lot of power.

Article: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6744588/Irene-Rosenfeld-Kraft-Foodss-chief-executive-has-a-history-of-high-achievement.html

Picture: http://wexpo.biz/women_ceos

Sarah Boone